Organizations spend huge resources in creating satisfied customers and it’s very important not only to engage and retain them but also make them part of the organization. This can happen at two levels. One, customer promoting the products and services, and two, customer contributing to the enhancement/creation of the products.
GroupSynergy worked extensively in the area of Transforming Customer into a Sales Force, and found that the contribution a company gets from its satisfied customers, if tapped and channelized in the right way, can be phenomenal.
GroupSynergy helps companies in taking up this initiative at the strategic level, by creating the system across functional areas which can carry out the process, and align it with the other strategic initiatives. Though it predominantly falls under the sales and marketing functions, the entire organization must involve in taking up this initiative and collaborate with customers, transformed into a sales force.
GroupSynergy will handhold companies in creating, tapping and channelizing the satisfied customers and transform them into a sales force.
What makes a customer transform into a salesman?
Can all the customers be transformed into a sales force?
Will all the customers contribute to the company in the same way?
Can you create the sales force beyond the customer group? How can you identify them?
We will help companies ponder on the above questions and formulate a way ahead in rolling out this strategic initiative.
Customers’ contribution can transcend to higher levels of co-design and co-create. Many organizations are taking up co-design and co-create but as part of their customer engagement or by crowdsourcing.
Co-design and co-create must happen consistently by choosing the customers as mentors and they working closely with the research and product development teams in bringing out innovative and world class products.
GroupSynergy helps companies identify the potential to have Mentors from the customer base and create a system and culture to have the mentors as part of the think tank or innovation group. We will help clients chalk out a systematic approach to collaborate with the mentors and bring out world class products and services not only for the business success but also as part of social initiatives.
Companies can have mentors to bring a change in their products and services, work place and culture and also societies at large.