Kotak Bank
Creation of sales systems and processes for the asset Division of Kotak bank
Kotak Bank was a new entrant in the banking industry and cost of funds was higher for a new entrant compared to the established and big banking entities. This needed Kotak bank to come up with innovative sales process and a system of identifying the right customer. GroupSynergy helped the bank create “ Identified for Kotak” paradigm and a competitive sales process to energise and empower the entire sales personnel across the levels and organization.