Marketing plays a vital role in achieving the company’s strategic objectives, in today’s dynamic and digital environment. Marketing teams need to address lot of questions before embarking on the marketing functions
- Are the marketing goals aligned to the business strategy?
- What are the key marketing trends/activities that are to be embraced in order to achieve the business goals?
- How prepared and capable the organization to carry out the marketing activities?
- What are the areas to focus to increase the efficiency and effectiveness of the marketing functions?
GroupSynergy’s industry expertise and customer insights help clients in creating an effective marketing strategy & plan and also define various marketing activities by formulating
- Customer Insights-Offerings
- Product Strategy
- Go-To-Market Strategy
- Sales and Channel Strategy
- Transforming Customers into Assets
Customer Insights Offering
Understanding the customers’ needs and expectations and their buying behaviour across platforms is vital to formulate the customer offerings, both at product level and experience level.
Product Strategy
Understanding the market dynamics and internal competencies is vital in formulating the product strategy. It also involves addressing some key strategic questions like, What are the product-benefits that customers love to embrace.
Sales and Channel Strategy
Sales and Channel strategy is what actually defines the customer touch points and thus determines the success of the product. Sales Teams and Channel Partners play a vital role in translating the holistic marketing strategy into top line/bottom line growth for the company.
Go-To-Market Strategy
Go-To-Market strategy is about integrating marketing, sales, customer insights and roduct offerings, network / channel management into a unified strategy with an effective plan to achieve the strategic objective.
Transforming Customers Into Assets
Understanding the market dynamics and internal competencies is vital in formulating the product strategy. It also involves addressing some key strategic questions like, What are the product-benefits that customers love to embrace.