Sales and Channel strategy is what actually defines the customer touch points and thus determines the success of the product. Sales Teams and Channel Partners play a vital role in translating the holistic marketing strategy into top line/bottom line growth for the company. So the sales processes, tactical planning, channel and sales management and sales teams’ talent is very critical for the company’s growth.
Sales strategy aligned to the business strategy, indicates what needs to be done by the sales teams in order to achieve the set objective. The success of the strategy lies in breaking it down to action and tactical planning and integrating it with the sales processes.
GroupSynergy has been involved in formulating the sales and channel strategy for companies across industries. We analyze the company’s strategic objective, the market dynamics and the consumer behaviour in the target market along with the internal sales systems and processes and capabilities of the company to arrive at an effective sales plan and channel strategy.
GroupSynergy helps the companies in formulating the sales strategy and chalk out action and tactical planning to empower the sales teams in carrying out the strategy in the market place. We not only equip them with tools, techniques and mechanisms to implement but also build their capabilities to excel in executing the strategy.
GroupSynergy has been involved in formulating the sales and channel strategy for companies across industries. We analyze the company’s strategic objective, the market dynamics and the consumer behaviour in the target market along with the internal sales systems and processes and capabilities of the company to arrive at an effective sales plan and channel strategy.
Sales Strategy to gain market leadership
An automobile company gearing up to gain the leadership position in the market and the key for achieving this goal lies in chalking out a sales strategy to go beyond competition and also bring in excellence in the sales process execution and sales teams’ talent. GroupSynergy helped the client by devising the sales strategy, to create new customer base in the market by generating the need in prospects.
As this sales strategy along with the right methodology has to be adopted by around 3000 odd executives across the country GroupSynergy developed a video film elaborating on the way the strategy is to be implemented by the teams and the tactical approach to address the challenges faced by the sales teams. The knowledge, methodology and the skills required to excel were incorporated in the film.
This helped the company gain the leadership position in the market and also surpass the competition. This initiative created talented sales force which created a competitive advantage for the company.Strategy for a New Entrant with a “me too” product priced higher than the industry average
A company in the Banking industry, also a new entrant looking for a foothold in the market amidst big established players. GroupSynergy helped the client by formulating a sales strategy which is, identifying the right customers to target instead of competing with the big players in grabbing their customer base. Determining the prospects as “Identified for the company” was the critical element in the entire sales process.
GroupSynergy devised tools and techniques to roll out the strategy, which was adopted by the sales force across the country. As this strategy was adopted across levels the senior leadership’s participation was crucial to ensure the involvement of the entire sales system. GroupSynergy held interactions across levels to ensure the new initiative is embraced by one and all.
This helped the company get a foothold in the market and create a place in the competitive market.